The Michigan Opportunity Podcast

Ned Staebler, Vice President for Economic Development at Wayne State University and President and CEO of TechTown

From supporting startups and emerging companies, to establishing firms, TechTown Detroit is Wayne State University’s entrepreneurship hub helping entrepreneurs develop, launch, and grow. Ned Staebler, Vice President for Economic Development at Wayne State University and President and CEO of TechTown, talks with us about how this incubator and accelerator offers a full suite of programs for tech ventures and neighborhood small businesses.

Trevor Friedeberg, President & CEO, Greater Muskegon Economic Development

Hear Trevor Friedeberg describe the rich Muskegon community and history on the east side of Lake Michigan, as he breaks down the tools and resources the Greater Muskegon Economic Development (GMED) offers. Founded in 1999, the GMED is a county-wide economic development agency dedicated to supporting local business. Their focus is to leverage public and private investment to accelerate business growth and the creation of high-quality employment opportunities in Muskegon County.

Alison Todak, VP of Entrepreneurship & Innovation, MEDC and Pete Martin, Director of Portfolio Management, MSU Research Foundation

Join our two startup experts — Alison Todak of MEDC and Pete Martin of the MSU Research Foundation — as they share how their organizations are helping to drive Michigan’s startup momentum. They give us insight into their collaboration on the PitchMI startup competition, highlight the four winning innovations for 2025 including: smarter hospital beds, powered campsites, satellite tech, and in-game ads. We also explore the state’s thriving entrepreneurship and innovation ecosystem.

Meaghan Kennedy, Founder, Orange Sparkle Ball, Inc. & Bernard Sweicki, Vice President of Mobility and Research, Global Epicenter of Mobility

The Global Epicenter of Mobility (GEM) has partnered with Orange Sparkle Ball, Inc. to run a social network analysis, to try and gage GEM’s impact beyond their region and measure the relationship between organizations within their ecosystem. We talk with Meaghan Kennedy, Founder of Orange Sparkle Ball, Inc. and Bernard Swiecki, Vice President of Mobility and Research at GEM about their partnership and findings of their analysis.

Dave Meador, Founder, Trove Market

Former DTE Executive, Dave Meador, has launched Trove Market, a new digital platform designed to help disabled entrepreneurs connect with buyers and grow their businesses. Dave shares how his daughter and his previous work in economic development inspired him to bring the market to life. He also discusses ways he’s building support for this community, creating new opportunities and pathways to success and more.

Mark Rieth, President & CEO, Velvet Peanut Butter

Best known for growing Atwater Brewery into one of Michigan’s top craft breweries, entrepreneur Mark Rieth’s latest venture is reviving the beloved 90-year-old Detroit brand, Velvet Peanut Butter. In this episode Mark shares how to find your target markets, working with local communities, working with various partners and more. Mark also purchased Lansing Brewing Company in Spring of 2024. From craft beer to classic spreads, Rieth continues to make his mark reinvigorating Detroit’s storied brands.

Justin Onwenu, Director of Entrepreneurship and Economic Opportunity, City of Detroit

As the City of Detroit’s first Director of Entrepreneurship and Economic Opportunity, Justin Onwenu is on a mission to create real pathways to better work, higher wages, and long-term wealth for Detroiters. From startup support to access to capital, Justin is helping shape a growing entrepreneurial ecosystem—one that connects residents with tools, talent, and financial backing across the public, private, and philanthropic sectors.

Jonah Bailey, Managing Partner, Atomic Object

In this episode we welcome Jonah Bailey, Managing Partner at Atomic Object, as he talks about the future of AI and software technology. Atomic Object is a software development and design consultancy that customizes programs for each unique client. With offices from Ann Arbor to Grand Rapids, Chicago and North Carolina, they are developing in industries including health tech, real estate, agriculture, sports and more.

Marla Schneider, President & CEO, Cornerstone Alliance

As President and CEO, Marla Schneider oversees Cornerstone Alliance’s comprehensive efforts to attract and retain businesses, foster entrepreneurship, and create a thriving economic landscape in Southwest Michigan. She shares several transformative projects underway, how they work with community members and development authorities and more.

Everett Woodel Jr., Regional Administrator (Great Lakes), U.S. Small Business Administration

Everett Woodel, Jr., the Great Lakes Regional Administrator for the U.S. Small Business Administration (SBA), talks about how the SBA helps small businesses throughout the Great Lakes area from crises and disaster resistance services to loan forgiveness and more. As the leading voice for small businesses within the federal government, the SBA empowers job creators with the resources and support they need to start, grow, and expand their businesses through an extensive network of SBA field offices and partnerships with public and private organizations.