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Thursday, May 9, 2019
• Pure Sounds of Michigan takes listeners on tour of state through tracks composed with natural sounds recorded in Michigan State Parks • Michigan State Park Centennial honored through project • Album is the first-of-its-kind for a U.S. travel brand
LANSING, Mich. – Combining the natural sounds of Michigan’s iconic state parks with its rich musical history and talent, Pure Sounds of Michigan is a first-of-its-kind, ambient album designed to bring new awareness of and inspire travel to the state of Michigan. Being released by Pure Michigan in its entirety on May 22, the album utilizes the power of sound to transport listeners to fond memories and inspire trip-planning to the state.
“The natural wonders of Michigan come to life in each of these tracks,” said Dave Lorenz, vice president of Travel Michigan, part of the Michigan Economic Development Corporation. “We cannot wait for Michiganders, and those around the world, to listen to Pure Sounds of Michiganand be transported to the natural sounds of calming waves rolling onto our beach shores, the gentle breezes atop a 300-foot dune and all of the state’s colorful leaves bustling about a forest. From the artists themselves, to our partners at the DNR and Assemble Sound, this album is truly a love letter to Michigan.”
Produced and released by Detroit-based Assemble Sound to coincide with the Michigan Department of Natural Resources State Park Centennial celebration in 2019, the multi-faceted project has Michigan artists, companies and organizations in the mix.
“Being outdoors is an immersive sensory experience,” said Ron Olson, chief of the Michigan Department of Natural Resources Parks and Recreation Division. “Combining the familiar sounds of our state parks –birds chirping, lapping waves, whistling wind – with music created by Michigan artists is what makes this project perfect for celebrating the centennial. The album is a brand new way to experience Michigan state parks with the push of a button.”
Each track on the album was developed by utilizing sounds from state parks, which were recorded by local composers and producers Blair French and Eddie Logix. The 12 artists featured on the album were given the freedom to mix their track as they saw fit – seeking inspiration from the sounds themselves and their personal experiences. A detailed look into the inspiration and process for the artists can be seen here: The Making of Pure Sounds of Michigan.
“From its inception, the unique musical challenge of this project was combining hundreds of field recordings and ten different original compositions into something that felt simultaneously diverse and cohesive,” said Garret Koehler, general manager of Assemble Sound. “Finishing the process with a world-class ambient album in hand is a testament to both the talent of the artists involved and the potency of their shared connection to Michigan.”
Three singles from the album are currently released on michigan.org/puresounds and on major streaming platforms, including “Childhood Memories” by John Beltran, “Forest Trails” by Windy & Carl, and just released today, “The Rock” by Waajeed. The album’s full track list includes:
The album will be available as a free download or stream on all major streaming platforms on May 22. A limited edition of promotional vinyl of the full album was pressed by Detroit’s legendary Archer Records. Detroit-based design brand Shinola will offer a limited edition Pure Sounds of Michigan vinyl with each turntable sold in June at stores throughout the country. The Shinola Hotel, created in partnership with Detroit-based commercial real estate firm Bedrock, will also include the vinyl in rooms outfitted with a turntable.
Conceptualized by Weber Shandwick Detroit, who works to help build the Pure Michigan brand through web, media, public relations and digital marketing, Pure Sounds of Michigan is a powerful reminder of the importance of nature, and a persuasive invitation to come explore the range of beauty that Michigan holds. The Pure Michigan brand was created by the Birmingham, Michigan, office of McCann Detroit.
To learn more about the album, visit michigan.org/puresounds. To learn more about Michigan’s state park centennial, visit michigan.gov/stateparks100.
Note to Editors
A total of 10 Michigan state parks provided sounds that were captured in Pure Sounds of Michigan, including: Porcupine Mountains State Park, Tahquamenon Falls State Park, Mackinac Island, Petoskey State Park, Tawas Point State Park, Silver Lake State Park, Ludington State Park, South Higgins Lake State Park, Belle Isle and Warren Dunes State Park. Photos are available upon request, and you can also view the behind the scenes video that provides a detailed look into the inspiration and process for the artists here: https://youtu.be/pxyCHzvuNVY.
About Michigan Economic Development Corporation (MEDC)
The Michigan Economic Development Corporation is the state’s marketing arm and lead advocate for business development, job awareness and community development with the focus on growing Michigan’s economy. For more information on the MEDC and our initiatives, visit www.MichiganBusiness.org. For Pure Michigan® tourism information, your trip begins at www.michigan.org. Join the conversation on: Facebook Instagram LinkedIn, and Twitter.
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