Going Beyond Borders with BioPro

Courtney Overbey

Thursday, April 29, 2021

Michigan Economic Development Corporation’s International Trade program is designed to help businesses across the state grow and thrive—both right here in Michigan and around the globe. In 2020 alone, the International Trade team assisted 530 Michigan companies in increasing their export sales to more than 100 countries.

One of these companies is Port Huron-based BioPro. Founded in 1987 by orthopedic surgeon Charles Townley, BioPro manufactures self-design implants for the foot, ankle, hand and wrist, among other joints.

In this episode of Beyond Borders—a video series featuring Michigan companies that have expanded globally with the support the MEDC’s International Trade team—we speak with BioPro’s Director of Business Development Jason Schneider.

BioPro’s biggest misconception about doing business globally was a lack of access or knowledge of the market. The MEDC was able to help BioPro overcome that barrier through their local offices, appointment setting, trade missions and trade shows. BioPro’s challenges have changed over the years, and the MEDC adapted and changed its support in response.

When it comes to expanding into foreign markets, Jason says interested companies should make sure to communicate with the MEDC about exploring all opportunities for support, including those beyond trade missions and foreign office support.

“There’s a lot more to the MEDC. Even if you’re not ready to jump into a trade mission and exhibit at a show, there are also things like foreign certifications, translations and website analysis,” Jason says. “There are tremendous amounts of capabilities and opportunities through the MEDC to be leveraged.”

If you’re looking to break into the international market and expand your business globally, visit michiganbusiness.org/export or contact your international trade manager.

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To contact a business development specialist, click here or call 1.888.522.0103.