3 Takeaways with Sandra Cochrane of WMed Innovation Center

Sandra Cochrane is the assistant dean for the WMed Innovation Center in Kalamazoo, where she oversees a 69,000-square-foot incubator that helps aspiring entrepreneurs build their businesses.

Having counseled hundreds of entrepreneurs over her career, she is an expert in business incubation and life science technology who is dedicated to growing local enterprise.

Supported by the Michigan Economic Development Corporation’s Entrepreneurship & Innovation initiative, the WMed Innovation Center offers researchers offices, conference rooms, laboratories and equipment as they work to commercialize their business ideas. In addition to its collaborative environment, the center provides on-site business counseling and training, while also connecting researchers to experts in finance, legal and communication services.

In the following video, Sandra shares three takeaways to help aspiring entrepreneurs:

1. A good idea is not enough
2. Understand what problem is being solved
3. Utilize all resources

If you have a high-tech start-up idea you’d like to explore further and don’t know where to start, contact the Michigan Economic Development Corporation’s Entrepreneurship & Innovation initiative at
888-522-0103 or visit www.michiganbusiness.org/entrepreneurship.

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