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Kathleen Achtenberg
Thursday, May 9, 2019
As CEO and founder of Spellbound, Christina York leads a team engineering a healthcare platform embedded in immersive augmented reality. Christina shares 3 takeaways that every entrepreneur should know before starting a business.
Christina York is pioneering a new patient experience that increases patient cooperation, education and simulation. As CEO and founder of Spellbound, she leads a team engineering a healthcare platform embedded in immersive augmented reality that adds imagination and wonder to medical processes to make them less intimidating.
Supported by the Michigan Economic Development Corporation’s Entrepreneurship & Innovation Initiative, Spellbound is now used by child life specialists, rehabilitation engineers and nurses across the United States and around the world in countries like Kenya and Japan.
In the following video, Christina shares three takeaways for starting a company.
In addition to her three takeaways, Christina provided a few additional tips for aspiring entrepreneurs:
If you’ve got a high-tech start-up idea you’d like to explore further and don’t know where to start, contact the Michigan Economic Development Corporation’s Entrepreneurship & Innovation Initiative at 888-522-0103 or visit https://www.michiganbusiness.org/entrepreneurship.
To contact a business development specialist, click here or call 1.888.522.0103.