Kali Klein

Wednesday, September 26, 2018

Small business uses cognitive neuroscience to revolutionize workouts

EDITOR’S NOTE: Small Business Corner presents Michigan’s most fascinating small business owners. Each week, we’ll share stories of impressive success, overcoming the odds, and how people have taken their dream and transformed it into a thriving enterprise. We hope you will find these profiles to be engaging and inspiring. And, please. Keep coming back to learn how these stories offer insight in running a thriving small business.

Virtual reality gives users a simulation of a three-dimensional image or environment that can be interacted with in a seemingly real or physical way. You can visit Paris from your home living room, blast into outer space from the comfort of solid ground, or swim with sea creatures while in your pool. Now virtual reality can revolutionize your workouts.

Neurotrainer has developed the world’s first brain gym by using cognitive neuroscience to exercise functions of the brain. This device can help high performance athletes become more aware of their surroundings, make quicker decisions, and give them a cognitive advantage over their opponents.

Jeff Nyquist, President and Founder of NeuroTrainer, says one of the best things you can do when starting a business is be tenacious. “You can’t fail until you quit,” said Nyquist.

Growing up in Ann Arbor, Nyquist knew that Michigan was where he wanted to start and grow his business. “The advantage of being a startup in Michigan is the unique combination of quality of life and low cost of living, plus incredible talent and access to capital,” said Nyquist.

Watch to learn about NeuroTrainer’s success and why you should start your small business in Michigan.

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