Kali Klein
Monday, July 23, 2018
Farmlogs of Ann Arbor manages crops by using remote sensing technology
EDITOR'S NOTE: Small Business Corner presents Michigan’s most fascinating small business owners. Each week, we’ll share stories of impressive success, overcoming the odds, and how people have taken their dream and transformed it into a thriving enterprise. We hope you will find these profiles to be engaging and inspiring. And, please. Keep coming back to learn how these stories offer insight in running a thriving small business.
Agriculture is one of the pillars of the Michigan economy. These days, the organic undertaking is getting a heavy dose of technology, and the result is helping farmers better understand what it takes to increase yields and profits.
Jess Vollmar set out to find a way to make farming as productive as possible. Call it an organic high-tech approach.
He established Farmlogs, an Ann Arbor-based company that helps farmers better manage crops by using remote sensing technology that monitors the quality of soil and harvests. It’s a state-of-the-art approach so farmers can better understand the impact of climate, rainfall and other intangibles.
And, it’s as easy and convenient as opening an app.
Listen to how Jess Vollmer came up with the idea, and how farmers who use the Farmlogs’ remote monitoring are improving profitability and prospects.
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