‘Batman v. Superman’ app creates model to attract tourists
Monday, March 21, 2016
Grand Rapids-based Mutually Human develops tourism-focused mobile program
The “Batman v Superman: Dawn of Justice” mobile tour app, commissioned by the Michigan Film & Digital Media Office, will debut on the same day the film debuts in theaters, March 25.
The exciting new app developed by Grand Rapids-based Mutually Human allows movie fans and travel enthusiasts to combine their interests to create a tailored experience shaped by their own, self-guided navigation of locations from the film’s scenes shot in Detroit.
The mobile tour features an interactive map that designates 12 shooting locations from the Warner Brothers movie and gives background information about the scene shot at the site, as well as the property itself. The app also features social media sharing functionality, as well as a library of “Batman v Superman: Dawn of Justice” characters and clips.
“The city of Detroit in particular has benefitted greatly in recent times from welcoming film productions to our streets, yet there is still an untapped opportunity to connect film production and tourism in our state that this app provides: cost-effective promotion while engaging users to explore Michigan,” said Jenell Leonard, commissioner of Michigan Film & Digital Media Office.
“This app also takes an innovative approach that helps us promote Michigan businesses and cultural destinations located nearby and along the paths to location sites in ‘Batman v Superman: Dawn of Justice.'’’
Recent studies indicate one in five tourists are motivated to visit a location based on their favorite movies and TV programs. Michigan is the first state to develop an app as a way to promote tourism connected to the appeal of a popular film shot within state boundaries.
Sites included in the app are exclusively from scenes shot in Detroit at locations like Belle Isle, the Michigan Central Station, and the Masonic Temple.
“Batman v Superman: Dawn of Justice” film footage, photographs, and character information were provided by the film’s distributor, Warner Bros. Pictures, to promote this exciting new release.
Through the assistance of the Michigan Technology Association of Michigan (MTAM), the MFDMO reviewed multiple proposals from Michigan-specific app developers. In consultation with Warner Bros., the worldwide distributors of the movie, the company Mutually Human out of Grand Rapids was selected to build and design this unique tourism-focused mobile app. Approval was also given by Atlas Entertainment/Cruel and Unusual, producers of “Batman v Superman.”
To download the “Batman v Superman Tour” mobile app, please visit www.batmanvsupermantour.com
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