Michigan Economic Development Corporation
  • Industries
  • Services
  • Site Selection
  • Why Michigan
  • News
Site Logo

Thousands of Resources. Ready to help.

Advantages

  • Success Stories
  • Foreign Direct Investment
  • Awards and Rankings
  • Office of Future Mobility
  • Cost of Living Calculator

Popular

  • Express Pre-Application
  • Newsletter Sign Up
  • Podcast
  • Michigan Strategic Fund (MSF)
  • COVID-19 Response
Michigan Economic Development Corporation
  • Industries
  • Services
  • Site Selection
  • Why Michigan
  • News
  • About MEDC
  • Contact MEDC
  • Community
  • Michigan Strategic Fund
  • Freedom of Information Act
MEDC Project Map MEDC Project Map
Site Selection Site Selection
Pure Michigan Travel Pure Michigan Travel
  1. News
  2. 2016
  3. 03
  4. ‘Batman v. Superman’ app creates model to attract tourists

‘Batman v. Superman’ app creates model to attract tourists

Tony Garcia

Monday, March 21, 2016

Grand Rapids-based Mutually Human develops tourism-focused mobile program

The “Batman v Superman: Dawn of Justice” mobile tour app, commissioned by the Michigan Film & Digital Media Office, will debut on the same day the film debuts in theaters, March 25.

batman_foto2.jpg

The exciting new app developed by Grand Rapids-based Mutually Human allows movie fans and travel enthusiasts to combine their interests to create a tailored experience shaped by their own, self-guided navigation of locations from the film’s scenes shot in Detroit.

The mobile tour features an interactive map that designates 12 shooting locations from the Warner Brothers movie and gives background information about the scene shot at the site, as well as the property itself. The app also features social media sharing functionality, as well as a library of “Batman v Superman: Dawn of Justice” characters and clips.

“The city of Detroit in particular has benefitted greatly in recent times from welcoming film productions to our streets, yet there is still an untapped opportunity to connect film production and tourism in our state that this app provides: cost-effective promotion while engaging users to explore Michigan,” said Jenell Leonard, commissioner of Michigan Film & Digital Media Office.

“This app also takes an innovative approach that helps us promote Michigan businesses and cultural destinations located nearby and along the paths to location sites in ‘Batman v Superman: Dawn of Justice.'’’

Recent studies indicate one in five tourists are motivated to visit a location based on their favorite movies and TV programs. Michigan is the first state to develop an app as a way to promote tourism connected to the appeal of a popular film shot within state boundaries.

batman_foto1.jpg

Sites included in the app are exclusively from scenes shot in Detroit at locations like Belle Isle, the Michigan Central Station, and the Masonic Temple.

“Batman v Superman: Dawn of Justice” film footage, photographs, and character information were provided by the film’s distributor, Warner Bros. Pictures, to promote this exciting new release.

Through the assistance of the Michigan Technology Association of Michigan (MTAM), the MFDMO reviewed multiple proposals from Michigan-specific app developers. In consultation with Warner Bros., the worldwide distributors of the movie, the company Mutually Human out of Grand Rapids was selected to build and design this unique tourism-focused mobile app. Approval was also given by Atlas Entertainment/Cruel and Unusual, producers of “Batman v Superman.” 

 To download the “Batman v Superman Tour” mobile app, please visit www.batmanvsupermantour.com 

To download the “Batman v Superman Tour” mobile app, please visit: www.batmanvsupermantour.com The promising economic impact from the newly released “Batman v Superman: Dawn of Justice” mobile tour app could be summed up in hip-and-hyper Bat terms as “Zowie!” worthy. The app allows movie fans, tourists and the curious-at-heart to have a tailored experience shaped by their navigation of locations from the film scenes shot in Detroit. The mobile tour features an interactive map that designates 12 shooting locations from the movie; background about the scene shot at the site along with history of the property, list of nearby destinations to eat, shop or visit; social media sharing functionality; and, “Batman v Superman” library of characters, clips and synopses of scenes. Head to the App Store and download it today!

Contact Us

To contact a business development specialist, click here or call 1.888.522.0103.

Community Development

New Developer’s Toolkit offers support to Michigan’s small developers,...

Industry 4.0

Michigan: Accelerating Innovation in Manufacturing

Business Partnership

Michigan’s Economy: Moving Up and Looking Forward

  • About MEDC
  • Newsletter Sign Up
  • Transparency
  • Public Notices & RFPs
  • Contact MEDC
  • Site Map
  • Terms and Conditions
Michigan Economic Development Corporation
Address
300 N. Washington Sq., Lansing, MI 48913
888.522.0103
© 2022 Michigan Economic Development Corporation