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By working with Pure Michigan Business Connect, Capital City Market and High 5 Salts began a partnership in 2020
Located in the heart of downtown Lansing, Capital City Market is a full-service neighborhood grocery store that sells fresh, affordable and local products. Capital City Market features more than 1,000 locally made products from small businesses and entrepreneurs with a passion for food.
One of these entrepreneurs is Laura Romito, chef and founder of High 5 Salts. Handmade in Detroit’s historic Eastern Market, High 5 Salts is a line of organic seasoning blends that are designed to work with all five taste buds—sweet, tart, salty, bitter and savory.
The partnership between Capital City Market and High 5 Salt took root at the 2020 Michigan Food and Agriculture Summit, hosted by the Michigan Economic Development Corporation (MEDC). Due to COVID-19, MEDC’s Pure Michigan Business Connect (PMBC) team pivoted and transitioned the annual summit into a virtual event. Because of this transition, Capital City Market Store Director Mitch Cook, who was originally scheduled to speak to 20 businesses in person, now had the opportunity to speak to more than 80 virtually — and included in the group of local businesses was High 5 Salts.
“I’m really grateful PMBC pivoted their conference to a virtual event — like all of us small business owners had to do — to find a new way to get our products out there,” says Laura. “Michigan is so supportive of its local food industry, and if you take advantage of those resources that are out there, like Pure Michigan Business Connect, it’s amazing what it will do for you.”
Every day Pure Michigan Business Connect is working to link Michigan suppliers and buyers. To learn more, please visit www.michiganbusiness.org/pmbc.