Michigan.org Website Development, Hosting and Maintenance

The purpose of this Request for Proposals is for the Michigan Strategic Fund (“MSF”) to secure a vendor for website development, maintenance and hosting of michigan.org with a proven record of creating custom web solutions for the travel industry and extensive knowledge of the Michigan tourism product. The selected vendor will develop a new, cutting-edge website to inspire travelers to visit Michigan, with a requirement to prioritize accessibility and elevate functionality above ADA compliance. The vendor should also excel with search engine optimization and emerging generative engine optimization best practices, utilizing the latest developments in technology while providing a best-in-class visitor experience in functionality and user experience.


More Information

The MSF anticipates executing a multi-year contract, managed by the Travel Michigan team at the Michigan Economic Development Corporation (“MEDC”), with the selected vendor and expects to add supplemental funding, if approved by the MSF Board, each year of the contract term to continue implementation and enhancement of the website.

Background Statement

As one of the top-performing state destination marketing organization (DMO) websites in the nation, the purpose of michigan.org is to inspire travelers (in-state, out-of-state and international) to visit Michigan and drive connections with the state’s robust network of industry partners featured on the site. The MSF is looking for an industry website development leader that is research-driven and accesses data to assist in site development and ongoing enhancements. 

Timeline

  • February 4, 2026: RFP release
  • February 17, 2026 at 3:00 p.m.: Questions from potential bidders are due via email to [email protected]. Please note: The MSF will not respond to questions that are not received by the above date and time. In addition, questions that are phoned, faxed or sent through regular mail will not be accepted.
  • February 24, 2026, by close of business: Responses to all qualifying questions will be posted on this webpage.
  • April 3, 2026, at 3:00 p.m.: Electronic versions sent separately of each of your Technical Proposal and Price Proposals due to the MSF via email at [email protected]. Proposals will not be accepted via U.S. Mail or any other delivery method.

Frequently Asked Questions (FAQs)

Questions regarding the RFP should be sent to: [email protected].

RFP Details

Click here to download and view the full details of the RFP.