United Kingdom, Ireland & Scotland Tourism Marketing Representative

The purpose of this RFP is to enter into a contract with an in-country full-service travel marketing firm to represent Travel Michigan in United Kingdom, Ireland, and Scotland at both the consumer and travel industry level. The agency must possess extensive knowledge of the Michigan leisure travel market, and demonstrate native-country insights, knowledge, and expertise in promoting foreign travel product such as is available in Michigan and must have the appropriate travel industry and consumer contacts to efficiently promote the State of Michigan.


  • June 3, 2024: RFP Release
  • June 14, 2024 at 3:00 p.m.: Questions from potential bidders are due via email to [email protected]. Please note: The MSF will not respond to questions that are not received by the above date and time. In addition, questions that are phoned, faxed or sent through regular mail will not be accepted.
  • June 21, 2024, by close of business: Responses to all qualifying questions are posted here.
  • July 1, 2024, at 3:00 p.m.: Electronic versions sent separately of each of your Technical Proposal and Price Proposals due to the MSF via email at [email protected]. Proposals will not be accepted via U.S. Mail or any other delivery method.

Frequently Asked Questions (FAQs)

Questions regarding the RFP should be sent to: [email protected].

RFP Details

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