Business Marketing and Advertising Request for Proposals

The purpose of this RFP is to obtain proposals for the Michigan Economic Development Corporation (MEDC) from advertising agencies to continue supporting the design and implementation of integrated marketing and communications activities to attract, retain and grow target industries that deliver economic benefit to the people of the state. The MEDC, under the authority of the Michigan Strategic Fund, anticipates executing a multi-year contract with the selected vendor and expects to add supplemental funding, if approved, each year of the contract term to continue implementation and enhancement of the campaigns.

Timeline

• March 23, 2021: RFP Release
• April 6, 2021, at 3:00 p.m.: Questions from potential Bidders are due via email to contractsandgrants@michigan.org. Please note: The MSF will not respond to questions that are not received by the above date and time. In addition, questions that are phoned, faxed or sent through regular mail will not be accepted.
• April 20, 2021, by close of business: Responses to all qualifying questions will be posted on the MSF’s website, Michiganbusiness.org/320667.
• May 19, 2021, at 3:00 p.m.: Electronic versions sent separately of each of your Technical Proposal and Price Proposals due to the MSF via email to contractsandgrants@michigan.org. Proposals will not be accepted via U.S. Mail or any other delivery method.

Frequently Asked Questions (FAQs)

Questions regarding the RFP should be sent to: contractsandgrants@michigan.org.

RFP Details

Click here to view the full details of the RFP.