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Connecting two iconic brands, Coca-Cola and Pure Michigan, promotion encourages travel within Michigan
LANSING, Mich. – To encourage travel within Michigan and get shoppers excited about discovering places they may not have been before, The Coca-Cola Company and Pure Michigan have teamed up to give away six themed road trips. Sponsored by Great Lakes Coca-Cola Bottling Associates, Coca-Cola and Pure Michigan, the sweepstakes is open to legal residents of Michigan who are 21 years of age or older at the time of entry. The program began on June 2 and will run until September 15.
“Pure Michigan and road trips go hand in hand,” said Dave Lorenz, Vice President of Travel Michigan, part of the Michigan Economic Development Corporation. “This road trip giveaway is the perfect way to highlight the diverse destinations Michigan has to offer and to encourage travelers to discover Michigan’s hidden gems.”
SpartanNash, Coca-Cola, Pure Michigan and Great Lakes Bottling came together on the multi-functional project to coordinate all aspects of this promotion from in-stores display to digital marketing. The program is intended to bring excitement by linking the Coca-Cola and Pure Michigan brands exclusively in SpartanNash retail stores.
“SpartanNash has been headquartered in Michigan for more than 100 years, and our Family Fare, D&W Fresh Market and VG’s stores proudly serve our local communities throughout the state,” SpartanNash Vice President, Marketing Brian Holt said. “We are excited to help our customers discover new corners of Michigan.”
There are two ways to enter the sweepstakes. Customers can purchase $20 of participating Coca-Cola beverages at their local Family Fare, D&W Fresh Market or VG’s Grocery, text MICHIGAN to 26739 and then upload their receipt to be entered to win one of six Michigan road trips. On the sweepstakes landing page, they can also find exclusive Michigan road trip itineraries that highlight community partnerships all over Michigan.
For customers to enter without making a purchase or a store visit, a free, mail-in method of entry is available. For more information on the official rules, visit coke.com/puremichigan on a mobile device.
SpartanNash (Nasdaq: SPTN) is a Fortune 400 company whose core businesses include distributing grocery products to a diverse group of independent and chain retailers, its corporate-owned retail stores and U.S. military commissaries and exchanges; as well as premier fresh produce distribution and fresh food processing. SpartanNash serves customer locations in all 50 states and the District of Columbia, Europe, Cuba, Puerto Rico, Bahrain, Djibouti and Egypt. SpartanNash currently operates 160 supermarkets, primarily under the banners of Family Fare, Martin’s Super Markets, D&W Fresh Market, VG’s Grocery, Dan’s Supermarket and Family Fresh Market. Through its MDV military division, SpartanNash is a leading distributor of grocery products to U.S. military commissaries.
About Michigan Economic Development Corporation (MEDC)
The Michigan Economic Development Corporation is the state’s marketing arm and lead advocate for business development, job awareness and community development with the focus on growing Michigan’s economy. For more information on the MEDC and our initiatives, visit www.MichiganBusiness.org. For Pure Michigan® tourism information, your trip begins at www.michigan.org. Join the conversation on: Facebook Instagram LinkedIn, and Twitter.
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