Michigan Film & Digital Media Office commissions innovative app featuring Batman v Superman: Dawn of Justice

Friday, March 18, 2016

Filming locations in Detroit creates model for attracting tourists

LANSING, Mich. – The “Batman v Superman: Dawn of Justice” mobile tour app, commissioned by the Michigan Film & Digital Media Office, will debut on the same day the film debuts in theaters, March 25. The exciting new app developed by Grand Rapids-based Mutually Human allows movie fans and travel enthusiasts to combine their interests to create a tailored experience shaped by their own, self-guided navigation of locations from the film’s scenes shot in Detroit. 

The mobile tour features an interactive map that designates 12 shooting locations from the Warner Brothers movie and gives background information about the scene shot at the site, as well as the property itself. The app also features social media sharing functionality, as well as a library of “Batman v Superman: Dawn of Justice” characters and clips. 

“The city of Detroit in particular has benefitted greatly in recent times from welcoming film productions to our streets, yet there is still an untapped opportunity to connect film production and tourism in our state that this app provides: cost-effective promotion while engaging users to explore Michigan,” said Jenell Leonard, commissioner of Michigan Film & Digital Media Office. 

“This app also takes an innovative approach that helps us promote Michigan businesses and cultural destinations located nearby and along the paths to location sites in ‘Batman v Superman: Dawn of Justice.’’ 

Recent studies indicate one in five tourists are motivated to visit a location based on their favorite movies and TV programs. Michigan is the first state to develop an app as a way to promote tourism connected to the appeal of a popular film shot within state boundaries. 

Sites included in the app are exclusively from scenes shot in Detroit at locations like Belle Isle, the Michigan Central Station, and the Masonic Temple. 

 “Batman v Superman: Dawn of Justice” film footage, photographs, and character information were provided by the film’s distributor, Warner Bros. Pictures, to promote this exciting new release. 

Through the assistance of the Michigan Technology Association of Michigan (MTAM), the MFDMO reviewed multiple proposals from Michigan-specific app developers. In consultation with Warner Bros., the worldwide distributors of the movie, the company Mutually Human out of Grand Rapids was selected to build and design this unique tourism-focused mobile app. Approval was also given by Atlas Entertainment/Cruel and Unusual, producers of “Batman v Superman.”  

To download the “Batman v Superman Tour” mobile app, please visit: www.batmanvsupermantour.com 

Pure Michigan is a brand representing business, talent and tourism initiatives across Michigan.  These efforts are driven by the Michigan Economic Development Corporation, which serves as the state’s marketing arm and lead advocate for business growth, jobs and opportunity with a focus on helping grow Michigan’s economy.  

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The Michigan Economic Development Corporation is the state’s marketing arm and lead advocate for business development, job awareness and community development with the focus on growing Michigan’s economy. For more information on the MEDC and our initiatives, visit www.MichiganBusiness.org. For Pure Michigan® tourism information, your trip begins at www.michigan.org. Join the conversation on: Facebook Instagram LinkedIn, and Twitter.