Pure Michigan, Roush Fenway Racing and MIS Team Up for Pure Michigan 400 Mustang Sweepstakes

Michelle Begnoche

Thursday, April 12, 2012

One lucky fan will be driving home from the Pure Michigan 400 NASCAR Sprint Cup Series race at Michigan International Speedway

DALLAS – One lucky fan will be driving home from the Pure Michigan 400 NASCAR Sprint Cup Series race at Michigan International Speedway on Sunday, August 19 in a custom-made Roush Mustang as part of a partnership between Pure Michigan, Roush Fenway Racing and MIS. 

The sweepstakes was announced today with help from 2011 NASCAR Nationwide Series champion Ricky Stenhouse Jr., who will be driving the No. 6 Pure Michigan Ford Mustang in the Nationwide Series Race this Friday, April 13 at the Texas Motor Speedway in Ft. Worth. 

“This is an opportunity for a NASCAR fan to win a hot car – the Pure Michigan 400 Roush Mustang, at a cool race – the Pure Michigan 400 at Michigan International Speedway,” said George Zimmermann, Vice President for Travel Michigan at the Michigan Economic Development Corporation. “With typically sunny warm days and cool nights, Michigan summers are perfect for NASCAR racing. The high temperature for the inaugural Pure Michigan 400 last August 21 was a very pleasant 76 degrees.” 

The online sweepstakes will run through Monday, August 6 with two 1st prize winners receiving a trip for two to the Pure Michigan 400 at Michigan International Speedway, with transportation, accommodations, tickets and pit passes for the three-day race weekend included. These two winners will be finalists in the Grand Prize drawing for the Pure Michigan 400 Roush Mustang, with one additional finalist being selected onsite during race weekend. 

One hundred second prize winners will receive two tickets and pit passes for the Pure Michigan 400 race weekend, August 17-19 at MIS. 

“It is great to be partnered up with Pure Michigan to help them promote tourism in their state and help launch their sweepstakes,” Ricky Stenhouse Jr. said of his Texas Nationwide team sponsor. “I always look forward to our race weekends in Brooklyn, Michigan because there are so many activities nearby. Michigan has any type of activity that one may want to do. My suggestions are to visit some of the more than 100 lighthouses within the state and travel to the Great Lakes to enjoy the freshwater shoreline.” 

The sweepstakes will be promoted by Pure Michigan throughout the summer, including appearances of the custom-made Pure Michigan 400 Roush Mustang at events around the state and Great Lakes region. 

"We are thrilled to be in partnership with Pure Michigan and Roush Fenway Racing to give away a Ford Mustang. There is no better way to celebrate NASCAR and Michigan than by giving away an awesome, iconic car like this to a lucky fan," MIS President Roger Curtis said. 

People can visit michigan.org/mis to enter the sweepstakes, with no purchase necessary. For full sweepstakes rules visit http://www.mispeedway.com/mustang

Travel Michigan, part of the Michigan Economic Development Corporation, is the State of Michigan’s official agency for the promotion of tourism. Travel Michigan markets the state’s tourism industry and provides valuable visitor information services. For Michigan travel news and updates, go to michigan.org

The Michigan Economic Development Corporation, a public-private partnership serving as the state's marketing arm and lead agency for business, talent and jobs, focuses on helping grow Michigan's economy. For more on the MEDC and its initiatives, visit: MichiganAdvantage.org

About Roush Fenway Racing: 
Roush Fenway Racing is the winningest team in NASCAR history, fielding multiple teams in the Sprint Cup and Nationwide Series with championship drivers Carl Edwards, Matt Kenseth, Greg Biffle, Ricky Stenhouse Jr. and Trevor Bayne. Celebrating 25 winning years in 2012, Roush Fenway is the leader in NASCAR marketing solutions, pioneering its exclusive Roush Fenway OnTrack sponsorship measurement services, motorsport’s first team-focused TV show and its award-winning social marketing channel RickyvsTrevor.com. Visit http://www.roushfenway.com/, become a fan on Facebook at www.facebook.com/roushfenway and follow on Twitter at @roushfenway. For sponsorship inquiries call John Bauersfeld at 704.720.4621. 

About Michigan International Speedway 
Nestled in the lush Irish Hills of Southeastern Michigan, Michigan International Speedway is the Great Escape, a venerable NASCAR national park where fans can get away and enjoy the very best in racing and camaraderie. It’s the love of racing and the thrill of a great time for race fans and drivers alike. Tickets are on sale at http://www.MISpeedway.com or by phone at 800-354-1010. 

Media Contacts 

Michelle Begnoche – Travel Michigan/MEDC 

Andrea Perry – Roush Fenway Racing 
704-763-0373 (cell) 

Sammie Lukaskiewicz – Michigan International Speedway 

Roush Mustang

EDITORS NOTE: Photo credit: Action Sports Photography, Inc.

About Michigan Economic Development Corporation (MEDC)

The Michigan Economic Development Corporation is the state’s marketing arm and lead advocate for business development, job awareness and community development with the focus on growing Michigan’s economy. For more information on the MEDC and our initiatives, visit www.MichiganBusiness.org. For Pure Michigan® tourism information, your trip begins at www.michigan.org. Join the conversation on: Facebook Instagram LinkedIn, and Twitter.