Online Consumer Satisfaction Company Looks to Expand in Michigan, Create 638 New Jobs

Tuesday, July 15, 2008

ForeSee Results plans to locate new headquarters in Southeast Michigan

Governor Jennifer M. Granholm today announced that Ann Arbor-based ForeSee Results Inc., a company that uses online voice of customer data to help organizations around the globe increase sales, loyalty and Web site value, is looking to expand its operations in Michigan and locate its new North American headquarters in Southeast Michigan over competing sites on the East and West coasts. With assistance offered through the Michigan Economic Development Corporation (MEDC), the company plans to invest approximately $6.6 million in the project that is expected to create up to 638 Michigan jobs, including 275 directly by the company.

“ForeSee Results is an innovative company born in Michigan that we want to help grow and expand here,” Granholm said. “High tech companies like this are critical to our efforts to diversity Michigan's economy in the 21st century.”

Based on the MEDC’s recommendation, the Michigan Economic Growth Authority board today approved a state tax credit valued at $3.2 million over seven years to win the company’s expansion.The company is considering sites in Wayne, Oakland and Washtenaw counties.

“ForeSee Results’ decision to stay and expand in Michigan sends a clear signal to the rest of the world that Michigan is a great place for high-tech companies to do business,” MEDC President and CEO James C. Epolito said. “We applaud their commitment to Michigan.”  

An economic analysis conducted by the MEDC estimates that increased economic activity created by the new facility will create 363 indirect Michigan jobs, in addition to the 275 created directly by the company. The project is expected to generate more than $264 million in personal income for Michigan workers over the life of the tax credit.

“Although we’re an international company, we were born and bred here in Ann Arbor, and we’re thrilled to be able to renew our commitment to the state and to the local economy,” said Larry Freed, president and CEO of ForeSee Results. “Our history combined with the exceptional local talent, booming tech industry and great Universities make Michigan the perfect place for us to headquarter our North American operations.”

The ForeSee Results project is one of 18 economic development projects the governor announced today. In all, they are expected to create a total of 6,917Michigan jobs.    

As the leader in online customer satisfaction measurement, ForeSee Results uses the methodology of the University of Michigan’s American Customer Satisfaction Index (ACSI) to help companies determine which specific Web site changes will increase sales, loyalty, and return on the Web site investment. ForeSee Results identifies the improvements to Web sites and other online initiatives with the greatest ROI. With over 28 million survey responses collected to date and benchmarks across dozens of industries, ForeSee Results offers clients unparalleled expertise in customer satisfaction measurement and management. The company currently employs 114 associates in Ann Arbor and Southfield. ForeSee Results can be found online at

In her 2008 State of the State address, Granholm emphasized the importance of creating opportunity in the changing world of the 21st century. Since January 2005, the Governor and the MEDC have announced the creation or retention of more than 248,000 jobs as a result of targeted assistance provided by the MEDC.

ForeSee Results Inc.

Economic Analysis

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Personal Income Generated Over 7-Yr Tax Credit Agreement



About Michigan Economic Development Corporation (MEDC)

The Michigan Economic Development Corporation is the state’s marketing arm and lead advocate for business development, job awareness and community development with the focus on growing Michigan’s economy. For more information on the MEDC and our initiatives, visit For Pure Michigan® tourism information, your trip begins at Join the conversation on: Facebook Instagram LinkedIn, and Twitter.