Events

April 7 - 9, 2026

Traverse City, Michigan

Pure Michigan Governor's Conference on Tourism

Register to attend

This event features three days of dynamic workshops, sensational keynote speakers and numerous networking opportunities.

More than 500 tourism and hospitality leaders, industry representatives, meeting planners and economic development professionals from across Michigan gather for sessions focused on the latest industry trends and best practices, destination development, branding and digital marketing, and opportunities to make travel more accessible and inclusive for a diverse range of travelers, among other educational opportunities.

Who Should Attend:

  • Destination Marketing Organizations
  • Attractions, Cultural Institutions, Museums, Historic Sites
  • Lodging
  • Restaurants
  • Meeting/Event Venues
  • Retail, Services 
  • Local Tour Guides/Tours
  • Transportation
  • Parks and Outdoor Recreation
  • Events, Festivals, Sports
  • State or Regional Associations
  • Government/Municipalities