MEDC is seeking a contractor to partner with MEDC on site design and merchandise design as well as the shopper experience for the e-commerce site. The e-commerce site, puremichiganstore.org, will link out from michigan.org via a new browser window (the user experience should be seamless from a brand perspective), and will not share a michigan.org URL. The MEDC, as owner of the Pure Michigan mark, will continue to exercise control over the way the mark is used, including, but not limited to, the form in which it appears, the merchandise on which it appears, and the manner in which the merchandise is distributed and sold.
Traditionally an online store has been the tactic for Pure Michigan merchandise. With the popular advancement of Michigan merchandise companies, consideration for a different platform of distribution with a reputable Michigan company could be an opportunity.
Questions regarding the RFP should be sent to: email@example.com.
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