©2018 Michigan Economic Development Corporation

MEDC Launches New Approach to eMarketing

Tuesday, October 23, 2007

Bridget Beckman
(517) 335-4590beckmanb!@michigan.org

Innovative Web Sites Link Economic Development and Pure Michigan, Upper Hand Brands

Michigan Economic Development Corporation President and CEO James C. Epolito today announced the launch of three new interactive Web sites that will build off the award-winning Upper Hand and Pure Michigan campaigns and boost economic growth and tourism in the state.

Michigan.org has evolved into three distinct Web sites: TheMEDC.org, Michigan.org (Pure Michigan), and MichiganAdvantage.org (Upper Hand). All three sites will utilize the best in Web 2.0 technology, including RSS feeds and user-generated content.

TheMEDC.orgwill serve as the one-stop corporate shop for doing business with the MEDC, including connecting with staff, the media center and an overview of MEDC programs and services. The site will provide up-to-date information on items of interest to economic development stakeholders, including press releases, Request for Proposals, public notices and a comprehensive list of reference materials providing detailed information on the state of Michigan. TheMEDC.org will serve as the gateway to Michigan.org and MichiganAdvantage.org.


MichiganAdvantage.orgwill target C-level executives and companies looking to start, grow and expand or relocate a business to Michigan. The site will provide unique features, including regularly updated success stories and previews of programs and services that can give businesses the Upper Hand.

Through the redesign, the MEDC is improving on a product that was already highly regarded within the economic development profession. The MEDC Web site was named the best economic development site in the nation by AngelouEconomics in 2005, and was the only site to score more than 90 points on a 100 point scale based on content, structure, interactivity and graphics.

TheMEDC11.93percent of all traffic to the50state tourism sites in August5.46percent ranking.

The Michigan Economic Development Corporation, a partnership between the state and local communities, promotes smart economic growth by developing strategies and providing services to create and retain good jobs and a high quality of life. For more information on MEDC initiatives and programs, visit the new Web site at www.MichiganBusiness.org.