©2018 Michigan Economic Development Corporation

Lansing’s REACH Studio Art Center kicks off crowdfunding campaign through MEDC’s Public Spaces Community Places initiative

Thursday, September 11, 2014

Nate Pilon

$48,000 fundraising goal, matching grant supports center’s expansion in REO Town

LANSING, Mich. – The Michigan Economic Development Corporation and REACH Studio Art Center today announced the launch of a new crowdfunding campaign through Michigan-based crowdfunding platform Patronicity. The campaign will support the center’s expansion along S. Washington Ave. in REO Town. The project will quadruple the size of the non-profit that has been providing free and low-cost art programming to Lansing residents for more than 10 years.

“REACH is a great asset to the Lansing area, and we are excited to partner with them to extend their range of services and multiply the positive impact they have on the community,” said MEDC President and CEO Michael A. Finney. “The Public Spaces Community Places initiative, one of the first of its kind in the country, is a great opportunity for residents, businesses and others to pool resources and actively engage to transform public spaces in their communities.”

If REACH attains its crowdfunding goal of $48,000 by October 16, MEDC will provide a $48,000 matching grant. To donate, please visit: www.patronicity.com/reach.

“This online campaign is really huge for us. We need everyone in our Lansing area community and networks on board—even if it’s just to give $10,” said REACH Executive Director Alice Brinkman. “It is such a great opportunity to not only get behind this community-serving project, but double the impact of giving. We will have just until October 16 to reach our goal, but I am confident that if everybody who has liked REACH or loves Lansing pitches in, we can make this happen.”

In 2013, REACH purchased properties along an entire block on S. Washington Ave between Bank and Smith streets in REO Town and began renovations in the fall. Money raised through the crowdfunding campaign will support re-purposing five run-down storefront buildings into a 17,000-square-foot community arts center, four large studio classrooms, media lab, performance hall, the city’s only youth art gallery, and a community-friendly courtyard. The courtyard will provide outdoor recreation space to more than 1000 children who participate in REACH art programs. It will also be used for summer outdoor movies, sculpture exhibits, outdoor art classes, and neighborhood gatherings.

For more details about the expansion, please go to: www.reachstudioart.org/facility.

REACH is hosting its “Raise REACH’s Roof” launch party this evening, September 11, from 6-8:00 p.m. at the Avenue Café on 2021 E. Michigan Ave.

Public Spaces Community Places is a collaborative effort of the MEDC, the Michigan Municipal League, and Patronicity where local residents can use crowdfunding to be part of the development of transformational projects in their communities and be backed with a matching grant from MEDC. Communities, non-profits and other business entities can apply at https://patronicity.com/puremichigan.

Pure Michigan is a brand representing business, talent and tourism initiatives across Michigan. These efforts are driven by the Michigan Economic Development Corporation, which serves as the state’s marketing arm and lead advocate for business growth, jobs and opportunity with a focus on helping grow Michigan’s economy.

For more on the MEDC and its initiatives, visit michiganbusiness.org. For Michigan travel news, updates and information, visit michigan.org. Michigan residents interested in seeking employment with any of Michigan’s growing companies should check mitalent.org, where more than 84,000 jobs are currently available in a variety of industries.

REACH Studio Art Center is a nonprofit neighborhood space for arts and civic engagement in REO Town. REACH programs are dedicated to mentoring at-risk youth, urban revitalization, and strengthening community. REACH connects artists with local residents, brings diverse individuals and groups together, and creates an atmosphere of shared pride and creative problem solving.

# # #