Partnership between two well-known Michigan brands encourages new visitors to Michigan
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BROOKLYN, Mich. – Two of Michigan’s best-known brands – Michigan International Speedway and Pure Michigan – are teaming up to host the Pure Michigan 400 NASCAR Sprint Cup race at MIS on Sunday, August 21.
“This partnership will bring our Pure Michigan message to millions of NASCAR fans nationwide who will be watching the Pure Michigan 400 on ESPN as well as the tens of thousands who come to Michigan International Speedway on race days,’’ said Michael Finney, President and CEO of the Michigan Economic Development Corporation.
The one-year partnership joining these two brands, both focused on attracting new visitors to Michigan, is believed to be the first time a state brand is featured as the title of NASCAR’s premier stock car series.
“The key to successful partnerships is finding organizations which have similar goals. Michigan International Speedway and the Michigan Economic Development Corporation want people to come to this state and see all the wonderful things it has to offer – beautiful landscapes, fun activities year-round and awesome NASCAR racing,” said MIS President Roger Curtis.
One of the Pure Michigan campaign’s main goals is to attract more visitors and investments to Michigan. The title sponsorship of the Pure Michigan 400 will introduce the Pure Michigan branding message to 75 million NASCAR fans nationwide. This follows the $11.5 million Pure Michigan national cable television advertising buy on the air from March 14, 2011 through early July.
Travel Michigan, part of the Michigan Economic Development Corporation, is the State of Michigan’s official agency for the promotion of tourism. Travel Michigan markets the state’s tourism industry and provides valuable visitor information services. For Michigan travel news and updates, go to michigan.org.
The Michigan Economic Development Corporation, a public-private partnership between the state and local communities, promotes smart economic growth by developing strategies and providing services to create and retain good jobs and a high quality of life. For more information on the MEDC’s initiatives and programs, visit the Web site at www.michiganbusiness.org. For more on Michigan travel ideas, visit: michigan.org
Nestled in the lush Irish Hills of Southeastern Michigan, Michigan International Speedway is the Great Escape, a venerable NASCAR national park where fans can get away and enjoy the very best in racing and camaraderie. It’s the love of racing and the thrill of a great time for race fans and drivers alike.
Keep up with Michigan International Speedway via Twitter @MISpeedway or on Facebook at www.facebook.com/MISpeedway. Join our Mobile Fan Club by texting MISCLUB on a Sprint Handheld or other mobile device to 69050 on a Sprint Smartphone or other mobile device. Standard text message rates may apply.
NASCAR Sprint Cup Series tickets for the Heluva Good! Sour Cream Dips 400 on June 19 are as low as $30 while supplies last. Visit MISpeedway.com or call the MIS ticket hotline at 800-354-1010 today to take advantage of great pricing for 2011 events at MIS. The ticket office is open 9 a.m. to 9 p.m. Monday-Friday; and 9 a.m. to 7 p.m. Saturday and Sunday.
As always, parking is free at MIS – and the track allows coolers through the gates. Check the speedway’s website for details.
Michigan International Speedway’s 2011 Schedule
|Friday, June 17||ARCA Racing Series RainEater Wiper Blades 200|
|Saturday, June 18||NASCAR Nationwide Series Alliance Truck Parts 250|
|Sunday, June 19||NASCAR Sprint Cup Series Heluva Good! Sour Cream Dips 400|
|Friday, Aug. 19||Meijer Pole Day|
|Saturday, Aug. 20||NASCAR Camping World Truck Series VFW 200|
|Sunday, Aug. 21||NASCAR Sprint Cup Series Pure Michigan 400|
|Sunday, Sept. 11||Spirit of America Blood Drive – 10th Anniversary!|
About Michigan Economic Development Corporation (MEDC)
The Michigan Economic Development Corporation is the state’s marketing arm and lead advocate for business development, job awareness and community development with the focus on growing Michigan’s economy. For more information on the MEDC and our initiatives, visit www.MichiganBusiness.org. For Pure Michigan® tourism information, your trip begins at www.michigan.org. Join the conversation on: Facebook Instagram LinkedIn, and Twitter.
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