September 13, 2023 FROM 02:00 PM TO 02:30 PM

Detroit, MI - US

The Opportunity Outdoors: A Leadership Moment for Michigan Outdoor Rec Industry

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Outdoor recreation is known for playing an important role in quality of life, leisure time and health – but the outdoor industry is also an increasingly important strategy for entrepreneurship, job creation and the economic revitalization of rural and urban communities.


AutoMobili-D Stage Detroit, MI - US

The panel will explore the explosion of the outdoors as a lifestyle, and the innovation in products, experiences and vehicles, and how our unique urban and rural assets, density of design and production talent, and innovation ecosystem combine to create an authentic Michigan opportunity to attract investment and lead the charge toward a more sustainable and accessible outdoors for all.


  • Moderator: Brad Garmon, Senior Strategic Advisor & Executive Director, Michigan Outdoor Recreation Industry Office
  • Lt. Gov. Garlin Gilchrist
  • Dave Ollila, Founder and CEO, Shophouse Park
  • Michelle Erikson, Investor, Plymouth Growth Partners
  • Devon Vanoostveen, Brand Marketing Manager, Merrell

The Opportunity Outdoors panel is part of Detroit Auto Show 2023