The new event will bring next-generation mobility and exciting vehicle debuts to media, show-goers and the automotive enthusiasts’ world in a never before experienced way while also addressing continued COVID-19 concerns about indoor events.
Motor Bella will be held from Sept. 21-26, 2021, at the M1 Concourse in Pontiac, Mich. Centrally located in the metro Detroit area, M1 Concourse, often referred to as an “87- acre playground for auto enthusiasts,” enables exhibitors to showcase key vehicles and technologies in an outdoor setting. Plans call for 1.6 million square feet of dynamic vehicle and technology display space including terrain ideal for showcasing off-roading capabilities. M1 Concourse also offers a 1.5-mile hot track on the grounds for technology and vehicle demonstrations.
Dates for the 2021 Motor Bella:
• Press Preview, Tuesday, Sept. 21 and Wednesday, Sept. 22
• AutoMobili-D (sponsored by the Michigan Economic Development Corporation), Tuesday, Sept. 21 and Wednesday, Sept. 22
• Industry Preview, Tuesday, Sept. 21 and Wednesday, Sept. 22
• Public Show, Thursday, Sept. 23 through Sunday, Sept. 26