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MSF 2017 Pure Michigan Campaign Insights Study


The purpose of this RFP is to obtain proposals from research firms to study the effectiveness and impacts of the Pure Michigan campaign. The resulting study will identify the return on investment (ROI) of the regional and national 2017 Pure Michigan advertising campaign, and provide strategic marketing insights to guide the campaign’s targeting, branding, and communication efforts.

The RFP is designed to provide potential bidders with sufficient information to submit a proposal that meets the MSF’s minimum requirements, but the minimum requirements contained in this RFP are not intended to limit the proposal’s content or exclude any information the bidder feels is relevant or essential to their proposal. 


  • July 27, 2017 - RFP Release
  • August 2, 2017 - Applicant questions due via email
  • August 4, 2017 - Q & A posted to MEDC website, www.michiganbusiness.org/rfp-212966
  • August 16, 2017 - Electronic proposal submission deadline 

Frequently Asked Questions (FAQS):

Click here to view the Q and A document associated with this RFP.

RFP Section:

Click here to view details of the RFP.