REQUEST FOR PROPOSALS
Michigan Strategic Fund
MARKETING & COMMUNICATIONS PUBLIC RELATIONS & DIGITAL MARKETING
The purpose of this RFP is to contract with a firm to develop and execute a comprehensive integrated public relations and marketing program. Elements of this program may include traditional public relations and outreach, digital and direct marketing, social media, targeted advertising, partnership programs, events and tradeshows and FAM (familiarization) tours. Agencies may elect to prepare a proposal for all or portions of the necessary program elements.
In January 2011, MSF and MEDC made the decision to consolidate its marketing and communication program(s) under the Pure Michigan brand. This brand is now in use as the MEDC corporate identity in addition to targeting tourist, business, talent and urban audiences. The Pure Michigan brand has the unique challenge of needing to reach multiple audiences with differing tactics needed to be successful. Both a business-to-business and a business-to-consumer sensibility will be required to effectively develop marketing approaches and tactics for this initiative.
Timeline (revised on June 24, 2011)
- June 24, 2011 - RFP Revised
- June 29, 2011 - Applicant questions due via email
- July 8, 2011 - Q & A posted to MEDC website, www.michiganadvantage.org/mcprrfp.
- July 28, 2011 - Electronic proposal submission deadline
Questions and Answers
Submitted Questions and the Responses can be seen in this PDF file: Responses
Read the Full RFP
Click here to view the full details of the RFP.