Wednesday, October 10, 2001
George Zimmermann to Head State’s Travel and Tourism Agency
The Michigan Economic Development Corporation (MEDC) today announced that George Zimmermann has been chosen as the new head of Travel Michigan, the state agency whose purpose is to encourage travel to and within Michigan.
“Tourism is Michigan’s second largest industry, with thousands of jobs dependent upon its success,” said Doug Rothwell, president & CEO of the Michigan Economic Development Corporation. “George Zimmermann clearly possesses the expertise and vision needed to lead Travel Michigan and the state’s tourism industry to new heights of success.”
Zimmermann was the State of Ohio Tourism Director under Governor Voinovich for seven years. Most recently he has been Senior Vice President, Sales and Marketing for CallTech Communications.CallTech Communications is an advanced technology contact center with customers that include Universal Studios, Colonial Williamsburg and Iomega. Zimmermann was named "State Tourism Director of the Year" in 1997 by the National Council of State Tourism Directors and has written three travel-related books.
"I am very enthusiastic about the opportunity to work with the Michigan tourism industry to promote this great destination,” Zimmermann said. “Our mission is clear: create jobs and new tax revenues for Michigan by increasing visitor spending at the state's many outstanding attractions and events."
Although his first official day on the job will be October 22, Zimmermann will be attending the October 14-16 Michigan Tourism Conference and Travel Commission meeting at Mackinac Island on behalf of Travel Michigan.
Travel Michigan is the State of Michigan's official agency for the promotion of tourism. Housed within the Michigan Economic Development Corporation, Travel Michigan collaborates with the state's destination marketing organizations to market Michigan and provide comprehensive visitor information services, with the overall goal of creating and retaining jobs in the state.
The Michigan Economic Development Corporation, a partnership between the state and local communities, promotes smart economic growth by developing strategies and providing services to create and retain good jobs and a high quality of life.
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