©2016 Michigan Economic Development Corporation

New JETRO Advisor to Work with Michigan

Tuesday, April 27, 1999

John Truscott
(517) 335-6397

The Japanese External Trade Organization (JETRO) named Mr. Kohei (Ken) Matsuo as Senior Trade Advisor to the State of Michigan. Matsuo will work with the Michigan Economic Development Corporation to assist Michigan companies that want to export to Japan or create and expand current partnerships with Japanese companies. "We look forward to continuing our longstanding relationship with JETRO," said Doug Rothwell, president and CEO of the Michigan Economic Development Corporation. "The assignment of Mr. Matsuo to JETRO's Detroit office is a sign of their commitment to helping Michigan businesses further develop positive relations with Japan." Matsuo previously worked with Marubeni Corporation, a major Japanese trading company, in management positions overseeing the import and export of construction and agricultural machinery. He has also spent time in locations such as Saudi Arabia, Canada, and most recently California. Matsuo succeeds Mr. Yukio Kobayashi, the previous JETRO advisor, who has returned to Japan. "I am looking forward to visiting companies throughout Michigan," said Matsuo. "Of course, the automotive and auto parts industry of the U.S. and Japan are closely related. But I know that there is also great potential for export and business development for companies in medical and healthcare related businesses, electrical machinery, technology and other areas, where Michigan has great economic strength." JETRO is a nonprofit, Japanese government supported organization dedicated to promoting mutually beneficial trade and economic relationships between Japan and other nations. JETRO Senior Trade Advisors are stationed in states where the potential for assisting businesses seeking to do business with Japan, and where the state trade or economic development agencies have well-developed international trade outreach programs.