©2016 Michigan Economic Development Corporation

MSF Seeks Contractor for michigan.org Redesign

Wednesday, November 25, 2015

Michelle Grinnell

LANSING, Mich. – The Michigan Strategic Fund (MSF) has issued a Request for Proposals (RFP) for a contractor to assist the Michigan Economic Development Corporation (MEDC) and Travel Michigan in creating a new website for michigan.org.

“It is critical that the michigan.org website echoes to the emotional appeal of the Pure Michigan advertising campaign, while offering visitors the tools to move from inspiration to execution and plan a trip to Michigan,” said Dave Lorenz, Vice President of Travel Michigan. “This michigan.org redesign will play a key role in our continued efforts to drive awareness and grow the number of visitors to our state.”

The RFP seeks a contractor with a proven record of creating custom web solutions for the travel industry to redesign michigan.org and enhance and evolve the travelers experience on the site, which has been the most visited state tourism website for eight years in a row. The redesigned website must provide relevant content, based on multi-season, activity-based needs; have all the information necessary for a potential traveler to plan a trip to Michigan; and, allow visitors to easily find information based on interest, activity or location. 

RFP Timeline:
• November 24, 2015 – RFP release
• December 2, 2015 – Application questions due via email by 3:00 p.m. EDT
• December 7, 2015 – Q&A posted to MEDC website
•December 28, 2015 – Electronic proposal submissions due by 3:00 p.m. EDT

The complete RFP can be viewed online at http://www.michiganbusiness.org/public-notices-rfps/.  

According to the RFP, it is designed to provide potential bidders with sufficient information to submit a proposal that meets the MSF’s minimum requirements. These requirements are not intended to limit the proposal’s content or exclude information that is relevant or essential to the bidder’s idea.  

Questions regarding RFP should be sent to: contractsandgrants@michigan.org

Please note: The MSF will not respond to questions that are not received by the above date and time. In addition, questions that are phoned, faxed or sent through regular mail will not be accepted.

Responses to all qualifying questions will be posted to http://www.michiganbusiness.org/rfp-157229 by Monday, December 7 at 5:00 p.m.

Pure Michigan is a brand representing business, talent and tourism initiatives across Michigan.  These efforts are driven by the Michigan Economic Development Corporation, which serves as the state’s marketing arm and lead advocate for business growth, jobs and opportunity with a focus on helping grow Michigan’s economy. 

For more on the MEDC and its initiatives, visit: michiganbusiness.org. For Michigan travel news, updates and information, visit michigan.org


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