©2016 Michigan Economic Development Corporation

Michigan Jobs Commission Unveils New Career Preparation Ads featuring Bill Cosby

Tuesday, February 02, 1999

Jim Tobin
(517) 335-4590

Governor Declares February 2nd Groundhog Job Shadow DayThe Michigan Jobs Commission announced today that eight, 30-second television commercials featuring Bill Cosby talking with children and teenagers about career preparation will be airing around the state starting this month. "With the unemployment rate down, and businesses in need of more skilled workers, it becomes important that we encourage Michigan youth to start thinking about what they'll need to do while they're still in school to prepare for a career," said Doug Rothwell, CEO and department director of the Michigan Jobs Commission. The ad campaign was created to encourage parents to discuss career options with their children, to get communities involved, and to dispel common myths children have about careers. The ads refer callers to an 800 number where they will receive general information about career preparation, and be given a local number that will direct them to career preparation efforts in their community. Also, the Governor, under Executive Declaration, has declared today Groundhog Job Shadow Day. The State of Michigan is joining with the Groundhog Job Shadow Day Coalition, which consists of America's Promise, the National School-to-Work Office, Junior Achievement, the American Society of Association Executives and the National Employer Leadership Council, in celebrating the innovative, educational initiative. "What better time to unveil the Cosby spots," said Rothwell. "There will be hundreds of students from around Michigan spending the day shadowing scientists, firefighters, graphic designers, mechanics, doctors, architects, government employees and workers from hundreds of other professionals. The Cosby ads will complement today's job shadowing efforts by encouraging and reminding students and parents throughout the month that it's never too early or late to start thinking about a career."