Monday, November 19, 2001
Group to Welcome National Visitors at Five Events in 2002
The Michigan Economic Development Corporation (MEDC) hosted the planning meeting for the 2002 Michigan Host Committee in Lansing on Thursday, November 15.
The committee’s goal is to make visitors feel welcome by implementing marketing plans for targeted, high visibility Michigan events in order to portray a positive impression of Michigan throughout the nation.Participants included Michigan business leaders and experts on the travel industry.
“The Host Committee has been extremely instrumental in creating a positive image of Michigan as a great place to live and work,” said Doug Rothwell, president and CEO of the Michigan Economic Development Corporation.“This collaborative effort brings a variety of experts together in order to help position Michigan as a premier location for economic development and tourism.”
In 2001, the Michigan Host Committee and the MEDC targeted six premier events in Michigan including the International Auto Show, Big Ten Women’s Basketball Tournament and the United States Mayors’ conference among others.
The Committee used billboards, governor’s letters, information booths, welcome banners and greeters at Metro Airport to welcome visiting business leaders and media members to Michigan during the targeted events.
This year’s proposed activities include, the North American International Auto Show and the Society of Automotive Engineers World Conference in Detroit, the Society of American Travel Writers Conference on Mackinac Island, the U. S. Amateur Golf Tournament in Southeast Michigan and the Management Briefing Seminars (formerly OSAT) in Traverse City.
The 2002 Host Committee will be co-chaired by Steve Hamp, president of Henry Ford Museum and Greenfield Village and Peter Walters, group vice president of Guardian Industries Corporation.Other members include:
- Rod Alberts, executive director, Detroit Auto Dealers Association
- Larry Alexander, president & CEO, Detroit Metro Convention and Visitors Bureau
- Richard Blouse, president & CEO, Detroit Regional Chamber of Commerce
- Bill Chapin, president, National Heritage Area
- Keith Charters, chairperson, Michigan National Resources Commission
- Thomas Gaylon, president & CEO, Greater Lansing Convention and Visitors Bureau
- David V. Johnson, chairman, Bay Harbor Company
- Bob Lyons, president, Michigan Trenching Service, Inc.
- Lou Pavledes, director, Cobo Center
- Lester Robinson, director of airports, Detroit Metropolitan Wayne County Airport
- Steven Wilson, executive director, Grand Rapids/Kent County Convention and Visitors Bureau.
The Michigan Economic Development Corporation, a partnership between the state and local communities, promotes smart economic growth by developing strategies and providing services to create and retain good jobs and a high quality of life.