©2016 Michigan Economic Development Corporation

Michigan Economic Development Corporation Offers Marketing Grants to Help Fuel the Growth of SmartZones

Tuesday, September 17, 2002

Jennifer Kopp
(517) 335-4590

$175,000 Offered to Seven SmartZones

The Michigan Economic Development Corporation (MEDC) announced $175,000 in marketing grants to seven Michigan SmartZones today. The $25,000 grants will be used for various marketing activities for the zones.

“Marketing is a very important element of ensuring the success of the SmartZones,” said Doug Rothwell, president & CEO of the Michigan Economic Development Corporation. “Establishing Michigan’s SmartZones as a national marketing brand will further encourage high-tech business to locate within the zones and put Michigan in the global spotlight of the high-tech industry.”

Following are the SmartZone marketing grant awardees and the specific marketing activities supported by each grant:

  • Grand Rapids – Direct mail brochures and a Web site;

  • Kalamazoo - On-line marketing, and radio advertising;

  • Michigan Tech EnterPrise - Establish a brand identity, research the competitive differentiation from other comparable research parks, and produce print materials for direct mail;

  • Mt. Pleasant - Advertise in newspapers and publications, radio and direct mail media;

  • Muskegon Lakeshore - Web site development, printed materials, production of a CD-ROM and marketing to high-tech business professionals in Chicago and Milwaukee;

  • Oakland Automation Alley - Exhibiting at trade shows, Web site development, direct mail, general newspaper advertising and ad placement in specialty magazines like Site Selection and Expansion Management;

  • Woodward Technology Corridor - Web site, print materials for direct mailing and exhibiting at trade shows.

Each of the $25,000 grants requires a 100 percent match by the SmartZone recipient.

The Michigan Economic Development Corporation designated 11 SmartZones, which are specific geographical areas throughout the state where property taxes may be captured within the boundaries of the zone for use within the zone.Each of the zones has a specific high-tech focus to encourage the clustering of related high-tech ventures.

Since the inception of the SmartZones in April 2001, 19 companies have located within Michigan SmartZones and six new business incubator facilities are either under construction or operational.Accelerator services will be available in six of the SmartZones by this fall.To date, SmartZones have spurred more than $100 million in private investment in the state.

The Michigan Economic Development Corporation, a partnership between the state and local communities, promotes smart economic growth by developing strategies and providing services to create and retain good jobs and a high quality of life.