©2016 Michigan Economic Development Corporation

Michigan 'New Economy' e-Marketing Strategy Request for Proposals Issued

Wednesday, September 27, 2006

Michael Shore
(517) 335-4590



Governor Jennifer M. Granholm and Michigan Economic Development Corporation President and CEO James C. Epolito today issued a call for proposals to develop, execute and evaluate an e-marketing strategy promoting Michigan as a place with "new economy" jobs and a lifestyle attractive to young professionals. The MEDC will provide administrative services for the Request for Proposals (RFP) process.  

"Michigan is leading the global transformation to a knowledge-based, idea-driven economy," Governor Granholm said. "This state has always set the pace of technological innovation through the contribution of industrial giants from Henry Ford to Herbert Dow. In the 21st century, our cities and communities are challenged to reinvent themselves, identifying and marketing their strengths as business locations and attractive places for talented young people to live, work and play."    

Current MEDC efforts to communicate with young professionals aged 25 to 34 include publication of the free monthly e-magazine MiLife MiTimes, which has attracted more than 20,000 subscribers. 

"Our 'new economy' e-marketing strategy will spotlight the amenities that make Michigan communities attractive to the young professionals we are targeting. It will also reach company executives, site selection consultants, recruiters and investors whose impressions drive location decisions," Epolito said. 

The RFP is available online at www.michigan.org/mlmtrfp along with specifics of the application process. Proposals must be submitted to the MEDC per the instructions in the RFP no later than 2 p.m. on October 19. 

Questions regarding the request for proposal process may be submitted via e-mail to contracts&grants@michigan.org. Questions must be received by e-mail no later than 2 p.m. on October 4. 

The Michigan Economic Development Corporation, a partnership between the state and local communities, promotes smart economic growth by developing strategies and providing services to create and retain good jobs and a high quality of life. For more information on MEDC initiatives and programs, visit the Web site at www.michigan.org. 

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