Thursday, January 05, 2006
Advertising Agencies Sought to Develop, Execute Advertising Campaigns to Promote Michigan as Destination for Tourism, Business Growth
The Michigan Economic Development Corporation today issued a Request for Proposals (RFP) seeking one or two advertising agencies to develop and execute campaigns for TravelMichiganand the state’s Business Development endeavors. The two campaigns will be supported with up to $20 million in advertising and promotion dollars in each of the next two years.
“Marketing brings a significant and tangible return in terms of tourist visits to Michigan and the spending and jobs that result from this economic sector,” MEDC President and CEO James C. Epolito said. “The business marketing campaign will open the eyes of decision-makers to all thatMichiganhas to offer their companies with the aim of bringing new jobs and investment here.”
Agencies may bid for one or both of the campaigns, but must submit separate proposals for each. Preference will be given to contractors that have a significant business presence inMichigan. The term for the contracts will run fromMarch 1, 2006throughSeptember 30, 2007.
Agency proposals are due at MEDC offices inLansingno later thanFebruary 6, 2006at2 p.m., at which time ten (10) copies of complete proposals must be submitted. The MEDC’s Joint Evaluation Committee may conduct oral presentations as early as February 8, running through February 15. Agency selection(s) will be presented to the Michigan Strategic Fund Board for approval at its February 22 meeting.
The Request for Proposals is available online atwww.michigan.org/rfpalong with specifics on the application process. Prospective bidders are invited to submit questions as instructed in the RFP. E-mailed questions must be received no later than 2 p.m.on January 9. All questions and answers will be posted online no later than January 13.
The Michigan Economic Development Corporation, a partnership between the state and local communities, promotes smart economic growth by developing strategies and providing services to create and retain good jobs and a high quality of life. For more information on MEDC’s initiatives and programs, visit the Web site atwww.michigan.org.