©2016 Michigan Economic Development Corporation

MEDC Ad Campaign and Magazine Receive Promotional Awards

Tuesday, September 24, 2002

Jennifer Kopp
(517) 335-4590

Projects Recognized for Promoting Economic Development Initiatives and News

The Michigan Economic Development Corporation’s national image campaign and bi-monthly magazine, the Michigan Business Report, were recipients of the 2002 International Economic Development Council’s (IEDC) Promotional Awards.The national awards recognized development tools used to promote and communicate economic initiatives and news.

“We are delighted to have these projects recognized by the IEDC,” said Doug Rothwell, president and CEO of the Michigan Economic Development Corporation.“The MEDC is committed to effectively communicating and enhancing Michigan’s image as a state that has transformed its economy.”

Receiving first place in the Publication Advertising/Paid Campaign was the MEDC’s national marketing campaign designed to reposition the image of Michigan as a high-tech state.The campaign highlighted product innovation in Michigan, including the bio-artificial kidney created at the University of Michigan, the cholesterol-reducing drug, Lipitor, developed in Michigan by Pfizer Pharmaceutical and heating-sensing nano-technology used in life saving applications.

To qualify the project had to consist of a series of two or more paid advertisements with a common economic development theme published in a print medium.

The Michigan Business Report received an honorable mention or second place finish for a magazine that is published regularly and informs readers of economic activities throughout the state.MBR is distributed to more than 23,000 readers on a bi-monthly basis.

The IEDC awards program is broken down into four categories: promotional, partnership, and leadership.Within these four primary categories, there were 22 sub-categories.The group received 18 submissions for the Publication Advertising/Paid Campaign category and 26 submissions for the Newsletter/Newspaper/Magazine category.

Awards were presented at the IEDC’s annual conference in Oakland, CA, Sept. 22-25th.

The Michigan Economic Development Corporation, a partnership between the state and local communities, promotes smart economic growth by developing strategies and providing services to create and retain good jobs and a high quality of life.