©2016 Michigan Economic Development Corporation

Kalamazoo Wins Expansion of American Greetings Facility

Monday, January 24, 2000

John Truscott
(517) 335-6397

344 New Jobs for StateAmerican Greetings has committed to expanding its Kalamazoo facility, Governor John Engler announced today. The project will create 344 new jobs, 200 directly by the company, for Michigan workers."We look forward to a long and prosperous relationship with this world renowned company," Governor Engler said. "American Greetings' decision to expand in Kalamazoo shows their commitment to this state and the top notch West Michigan workforce."Of the new jobs, 144 will be spin-off jobs created from increased spending by people who receive income from the jobs at American Greetings, according to an economic analysis done by the University of Michigan.Governor Engler also announced the approval of a tax credit for American Greetings Corporation, worth more than $2.4 million over 10 years. The tax credit was approved by the Michigan Economic Growth Authority (MEGA).This project will provide more than $13.1 million in revenue to the state over the life of the agreement, resulting in a net positive gain for the state of over $10.6 million after the MEGA credit. The project is expected to generate over $164 million in personal income. "I would like to thank the Michigan Economic Development Corporation, Southwest Michigan First and the City of Kalamazoo for their hard work and support of our expansion plans in Kalamazoo," said Morry Weiss, chairman and chief executive officer of American Greetings.American Greetings is the world's largest publicly held creator, manufacturer and distributor of social expression products. The company is headquartered in Cleveland, Ohio. The project includes a 150,000 square feet expansion of the current manufacturing facility in Kalamazoo. "This is an example of community, government, labor and management working together for the common interests of all," said Scott Crawford, plant manager of the American Greetings facility in Kalamazoo. "This is a great day for the community and American Greetings in Kalamazoo."The Michigan Economic Growth Authority program, which is administered by the Michigan Economic Development Corporation, is used to promote high quality economic growth and job creation in Michigan that would not occur without this program. "This is another example of the private sector working with the local community and the State of Michigan to create value for the Kalamazoo area community," states Barry Broome, CEO of Southwest Michigan First. "The MEGA program has brought the kind of leadership and decisive action that will make Southwest Michigan First and the Kalamazoo area a hotbed for job creation."

American Greetings Corporation

MEGA Analysis
Summary Estimated
(All estimates in 2000 dollars)

  • TOTAL JOBS CREATED 344
    • Direct 200
    • Indirect 144
  • NET POSITIVE STATE REVENUE IMPACT $ 10,699,000

    • Revenue Forgone $ 2,428,000
    • Revenue Gain $ 13,127,000
    • Average Wage $ 460/week
  • Personal Income Generated Over Life of MEGA Agreement $ 164,084,000