Thursday, January 04, 2001
|FOR IMMEDIATE RELEASE|
January 4, 2001
Contact Kathleen McMahon
Host Committee Welcomes Auto Show Guests
Several Strategies Planned to Leave a Positive Impression of Michigan
The Michigan Economic Development Corporation’s (MEDC) Host Committee is rolling out the red carpet to key business and media members visiting the 2001 North American International Auto Show in Detroit.
From billboards to Michigan-themed shuttle busses, the committee has several strategies designed to leave auto show visitors with a lasting and positive impression of Michigan.The majority of the committee plans will take place during the auto show preview week from January 8-12.
“The Host Committee is going above and beyond the call of duty to make certain visitors to the North American International Auto Show have a pleasant stay,” said Doug Rothwell, president & CEO of the Michigan Economic Development Corporation.“These innovative and exciting tactics are just the beginning of the committee’s full court press to impress Michigan’s influential visitors.”
The mission of the MEDC Host Committee is to position the state as the premier site for both tourism and economic development by impacting key out-of- state decision makers visiting Michigan.The committee targets conferences and events that draw the highest level of decision makers and media.A few of the Host Committee’s plans for the 2001 North American International Auto Show include:
- Billboards:Four billboards will be on I-94 between the airport and the Lodge Freeway.Two of the billboards on the eastbound side of I-94 welcome visitors to Michigan and the other two billboards on the westbound side of I-94 will thank visitors for attending the auto show.
- Greeters: Several greeters wearing green and red coats will welcome auto show visitors at Detroit Metropolitan airport and help with luggage, transportation and maps.
- Reporter Notebooks:Journalists will be provided with Michigan-themed reporter-style notebooks.A coupon for a free “scoop” of Baskin-Robbins ice cream will also be provided to reporters with the notebooks.
- Michelin Media Center: This center will include staff members to provide information about Michigan and answer any Michigan-related questions.In addition, a photographer will be available for reporters to “check out” at the media center.The photographer will shoot digital photos that can be provided to out of state reporters on CD ROM or sent via e-mail.
- Shuttle Busses: Two shuttle busses that will transport out of state media from their hotels to Cobo Hall during preview week will be wrapped with a State of Michigan welcome message.
- Governor’s Letter: About 2,500 personalized letters from Governor John Engler will be mailed to key business decision makers and out of state media attending the auto show welcoming them to Michigan and encouraging them to visit www.michigan.org.When the show is over, the same visitors will be sent another Governor’s letter thanking them for visiting and encouraging them to return to Michigan.
The Michigan Economic Development Corporation board committed $400,000 to finance the Host Committee initiatives for 2001, including the North American International Auto Show.The Host Committee is chaired by Heinz C. Prechter, chairman and founder of ASC Incorporated.Other members include:
- Larry Alexander, Detroit Metro Convention and Visitors Bureau
- Susy Avery, Travel Michigan, Michigan Economic Development Corporation
- Rod Alberts, Detroit Auto Dealers Association
- Richard Blouse, Detroit Regional Chamber
- Bill Chapin, Automobile National Heritage Area
- Beth Chappell, Compuware Corporation
- Keith Charters, Michigan Natural Resources Commission
- Paul Hillegonds, Detroit Renaissance
- David Johnson, Bay Harbor Company
- Birgit M. Klohs, The Right Place Program
- Bob Lyons, Michigan Trenching Service, Inc.
- Peter McPherson, Michigan State University
- Jon Nunn, Grand Action
- Lou Pavledes, Cobo Center
- Lester Robinson, Detroit Metropolitan Wayne County Airport
- Peter Secchia, Universal Forest Products, Inc.
The Michigan Economic Development Corporation, a partnership between the state and local communities, promotes smart economic growth by developing strategies and providing services to create and retain good jobs and a high quality of life.