©2016 Michigan Economic Development Corporation

Great Lakes. Great Invitation. Governor to personally invite friends and relatives to visit Michigan

Thursday, February 26, 1998

Jim Tobin
(517) 335-4590

www.michigan.org. Michigan residents can request up to two names of out-of-state loved ones on-line to receive the special invitation."We want to leverage our in-state travelers to lure more out-of-state tourists," said Richard Czuba, Michigan's director of tourism. "Michigan residents can help their own state's economy by vacationing in Michigan this summer and by acting as tour guides for their friends and family vacationing here."Michigan ranks sixth in the nation with more than 34.5 million trips taken annually, and leads the Great Lakes region in tourism. Tourism is Michigan's second largest industry, garnering more than $9 billion in revenues annually. The state's new 'Great Lakes. Great Times.' campaign was unveiled last May and has so far resulted in a 22 percent increase in tourism inquiries.For free travel information, travelers may call toll-free, (888) 78-GREAT. Travel counselors are available to assist with Michigan information. Recorded information about festivals and events is available 24 hours a day at (800) 644-8644.