LANSING, Mich. – Gov. Rick Snyder is making tourism and shared cultural and travel promotional opportunities between Michigan and China a key priority as he continues his fifth investment mission in the country.
Earlier this week the governor spoke with travel journalists at the Great Wall at Mutianyu and Wednesday he met with a number of major travel media in Guangzhou at the Canton Tower.
conversations with the media and business leaders here in China, they continue
to be impressed by the unspoiled wilderness and unique cultural attractions
Michigan has to offer travelers,” Snyder said. “By building these relationships
in China, we have the opportunity to tap into one of the fastest growing
inbound travel markets in the United States to help grow international tourism
here in Michigan, boosting our economy and creating jobs.”
Last year, Michigan hosted more than 3 million international travelers, who spent $1.5
billion in the state according to Tourism Economics. With the strong business
connection between Michigan and China – business travel accounts for a large
portion of international travel into the state – and more than 7,000 Chinese
students attending university in Michigan, there are tremendous opportunities
to encourage additional leisure travel in the state by these groups boosting
our economy and creating jobs.
According to the U.S. Travel Association, 1.8 million Chinese travelers visited the United States in 2013, spending an average of $7,200 per Chinese visitor – the highest
of all international visitors. China is positioned to take over as the top
overseas inbound travel market within the next five years and Gov. Snyder has
already begun laying the groundwork to attract those visitors to Michigan.
During his 2013 investment mission to China, Snyder launched the first-ever Travel
Michigan China Office. The office is responsible for promoting tourism from
China to Michigan, working closely with key travel agents, airlines, media, and
brand partners throughout the country to establish Michigan’s position as a
world-class destination for rapidly increasing numbers of Chinese
Since opening the Michigan tourism office in China, representatives have provided a series of training sessions for major Chinese group tour operators, introducing them to
Michigan and the tourism products available in the state – from urban adventures to scenic getaways – as well as attended a number of leisure and business travel trade shows in China on behalf of Michigan tourism.
The Travel Michigan China Office has partnered with organizations including Brand USA and Delta Airlines on initiatives including group media press trips to Michigan. As
part of these, Chinese media traveling to Michigan are introduced to destinations including Detroit, Traverse City and Mackinac Island, which showcase Michigan’s vast travel offerings. The office also manages the official Pure Michigan Chinese website.
“With daily flights landing in Detroit from Chinese markets including Beijing and Shanghai, China offers great potential for Michigan’s tourism industry,” said David
Lorenz, vice president of Travel Michigan, part of the Michigan Economic Development Corporation. “As we promote Pure Michigan to the media and travel operators in China, we are also demonstrating that Michigan and China can work together on a wide variety of cultural opportunities.”
During his mission, Snyder will visit companies and meet with business leaders and senior government officials in Guangzhou, Shenzhen, Hangzhou, and Shanghai in addition
Other missions led by Snyder or Lt. Gov. Brian Calley have included Japan, South Korea, Canada, Germany, Italy, the Netherlands, Brazil, Mexico, Israel, Chile, and
Follow the governor's trip on social media at #InvestInMI. Additional photos are also
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- Photo detail:
Gov. Rick Snyder stands on the 112th floor observation deck of the Canton Tower in Guangzhou, China, talking to reporters about tourism and promoting travel to Michigan. He's joined by David Lorenz, vice president of Travel Michigan, part of the Michigan Economic Development Corporation. The tower is the tallest in China and third-tallest in the world.
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Pure Michigan is a brand representing business, talent and tourism initiatives across Michigan. These efforts are driven by the Michigan Economic Development Corporation, which serves as the state’s marketing arm and lead advocate for business growth, jobs and opportunity with a focus on helping grow Michigan’s economy. Currently, there are more than 94,000 jobs listed on MiTalent.org.
For more on the MEDC and its initiatives, visit michiganbusiness.org. For Michigan travel news, updates and information, visit michigan.org.