Thursday, June 25, 2015
LANSING – The Michigan Economic Development Corporation (MEDC) has named Dave Lorenz Acting Vice President of Travel Michigan. The most recent leader of the state’s tourism effort, David West, has resigned his position.
A seasoned tourism professional, Lorenz has served for more than a decade as the Industry Relations and International Marketing Manager for Travel Michigan and has been responsible for Travel Michigan's efforts in the areas of international marketing, packaged travel, conventions and meetings, industry relations and sports-event promotion. His responsibilities will now also include heading up the state’s tourism branding and marketing efforts through the award-winning Pure Michigan tourism campaign as well as coordinating overall efforts of the Travel Michigan organization.
Prior to coming to Travel Michigan in October 2002, Lorenz was the Manager of Partnerships and Promotions, for Meijer, Inc. where he was responsible for the facilitation of collaborative marketing programs with key consumer goods manufacturers such as Nabisco, Kraft, Kellogg’s, General Mills, Coca-Cola, Disney and Mattel. Lorenz attended Western Michigan University. He lives in Norton Shores with his wife, Roberta.
“This is an exciting time for our state. The economy continues to come back, our communities are becoming more vibrant and more people are able to see all of the great things our state has to offer in which to live, work and play,” said Steve Arwood, Chief Executive Officer of the MEDC. “I’m confident that Lorenz will continue to find smart, innovative ways to grow the tourism campaign, making all Michiganders proud to call this our home.”
Pure Michigan is a brand representing business, talent and tourism initiatives across Michigan. These efforts are driven by the Michigan Economic Development Corporation, which serves as the state’s marketing arm and lead advocate for business growth, jobs and opportunity with a focus on helping grow Michigan’s economy.
For more on the MEDC and its initiatives, visit michiganbusiness.org. For Michigan travel news, updates and information, visit michigan.org.
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