Come on, take a snow day
Pure Michigan encourages travelers to explore the Great Lakes state
There is a misconception in the U.S. that vacation days should be stock piled away for warmer weather. Pure Michigan is challenging these negative perceptions about winter and working to grow winter tourism and the economic impact it generates in the state.
Photo credit: Cannonsburg Ski Area
Last year, winter tourism helped generate $2.8 billion in
traveler spending in Michigan, highlighting the year-long economic impact of
the Pure Michigan campaign. Many industries, such as ski resorts and snowmobile
shops, depend on a successful winter tourism season as their primary source of
revenue for the year. When these industries are thriving, the economic impact
has a “snowball” effect that benefits the local community as well.
In addition to a winter advertising campaign focusing on
regional and in-state markets and featuring TV and radio spots, billboards and
a mix of digital marketing, Pure Michigan has spent the cold weather season
encouraging travelers to take a Pure Michigan Snow Day.
According to Project: Time Off and the U.S. Travel
Association, more than 429 million vacation days go unused in the U.S. each
year. Pure Michigan wants to inspire people to take advantage of those unused
vacation days by channeling their inner child, heading to the great outdoors
and reliving the thrill of a Pure Michigan Snow Day.
Michigan is a premier winter getaway because of its abundant
snow, post-card scenery and impressive catalogue of winter offerings. It is
second in the nation for ski areas that range in difficulty from
family-friendly bunny hills to the tallest vertical drop in the Midwest at Mt.
Michigan is one of the nation’s top snowmobiling
destinations, providing riders with more than 6,500 miles of groomed trails
winding through state and national forests, and offers 3,000 miles of cross
country skiing trails and beautiful terrain for snowshoeing.
Winter recreation isn’t the only reason to visit Michigan
during the cold-weather months. Major events, including the North American
International Auto Show in Detroit, the UP 200 in Marquette, the I-500 in Sault
Ste. Marie and Gilda’s Laugh Fest in Grand Rapids provide the perfect
opportunity to take a winter getaway. These high profile winter events also
help drive millions of dollars of economic impact for local communities every
Get inspired to plan you winter getaway by visiting michigan.org/snowday or share your
adventures using the #PureMichiganSnowDay hashtag.
To keep the flurries flying, Pure Michigan is calling on
people across the state to get into the winter spirit and share their snow day
This time-honored tradition has been used by kids for
generations to inspire Mother Nature to work her winter magic and send them
enough powdery white snow to cancel school. People can share their snow dance
moves by uploading their video at michigan.org/snowdaydance or
by posting it on Instagram using the hashtags #PureMichigan and