Three Takeaways: WHIM
Courtney Overbey
Friday, August 27, 2021
Detroit-based technology and fashion entrepreneur Lori McColl shares her “bottom line” advice for budding entrepreneurs looking to expand and grow their businesses in Michigan.
Lori McColl had over a decade of experience in the creative data technology sector when she founded WHIM in 2016. WHIM helps companies optimize their websites through data analytics, web design and cloud-based solutions. Lori is also co-founder of the annual Detroit Fashion + Tech Hackathon which, with support from the Michigan Economic Development Company, aims to connect fashion brands around the world with technology-savvy professionals and mentors.
In this edition of Three Takeaways, Lori shares three takeaways for entrepreneurs looking to launch and grow their businesses.
- Start taking steps forward. If you have a passion for or a curiosity about something, start exploring it. It’s okay to keep your current job while you see how your project develops.
- Live up to the challenging moments. There will be challenging moments throughout your entrepreneurial journey, and it’s in those moments that you will determine whether you can stick it out.
- Give it a shot. Take a look at the resources that are available to you within the city, county and state. The MEDC has many resources for entrepreneurs looking to turn their passion into a business.
To learn more about how MEDC can help businesses of all sizes expand and grow in Michigan, please visit michiganbusiness.org/partnership.
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