©2017 Michigan Economic Development Corporation
Presented by the Michigan Film & Digital Media Office
Purpose: A talent
attraction initiative that bolsters economic development and the
creative industries by engaging the local business and creative community.
Overview: Michigan is blessed with a strong and vibrant
creative and cultural economy. The Michigan Film & Digital Media Office
(MFDMO) is making it a priority to empower communities to grow their creative
The Creative Chamber Pilot
Program works directly with the local business community and charges them with
the task of engaging their local creatives to address the industry
segregation that is apparent across the state and within state government.
With both industries working together they will:
The first round of pilots
focus on five communities that have demonstrated a desire to grow their
creative and cultural identity and where empirical data supports this goal.
Those identified communities include Detroit, Washtenaw County, Grand Rapids,
Traverse City, and Marquette.
Promotion and marketing of
the Creative Chamber structure would be modeled after the proven Pure
Michigan campaign. Pure Michigan promotes the state as a whole and
then partners with specific communities to showcase their unique region and
opportunities available in that area. The Creative Chamber promotion would
market Michigan as the state that creates things through design and innovation.
Partnerships with the identified communities would yield the opportunity to
highlight their specific and unique support, opportunities and successes
related to the creative industries. Additionally, whereas the Pure Michigan
promotes tourism of the state, the Creative Chamber promotional campaign would
promote Michigan as the place where individuals want to live, work and play.
Supporting Evidence and National Trends: The Creative Chamber pilot program is Michigan’s
response to the national and international growth of the creative economy. In
2014, the Creative Industries yielded $698 billion to the U.S. Economy and 4.7
million Jobs. Specifically to Michigan, the creative economy contributes nearly
89,000 jobs in over 10,000 businesses generating over $4.09 billion in
wages. This represents a growth of 1.5% in Employment and 8.5% growth in
wages since 2011.
Media Contact:Katie Jones, Director of Marketing and EventsEmail: email@example.comPhone: (734) 214-0105Program Contact:Diane Keller, President and CEOEmail: firstname.lastname@example.orgPhone: (734) 214-0102Website: http://www.a2ychamber.org/
Media Contact:Kailey Poort, Communications and Marketing DirectorEmail: email@example.comPhone: (313) 949-9770Program Contact:Gina CavaliereEmail: firstname.lastname@example.orgWebsite: http://downtowndetroit.org/
Media Contact:Karen Thelen, Director of MarketingEmail: email@example.comPhone: (616) 901-7334Program Contact:Dante Villarreal, Vice President of Business ServicesEmail: firstname.lastname@example.orgWebsite: http://www.grandrapids.org/
Media and Program Contact:Jason Schneider, Executive Director, Marquette Chamber of CommerceEmail: email@example.com Phone: (906) 225-1693Website: www.marquettechamber.com
Media and Program Contact:Kent Wood, Director of Government RelationsEmail: firstname.lastname@example.orgPhone: (906) 225-1693Website: http://tcchamber.org/
300 N. Washington Sq., Lansing, MI 48913